GamerSupps is owned by Gamer Supps Inc., a private company whose best-known owner is YouTuber Jschlatt, who announced in May 2022 that he now owned the brand. Since then, creators Sinder, SMii7Y and Silvervale have each publicly announced partial stakes. The company has never disclosed ownership percentages, deal terms or its financials.
That last point matters. Most “who owns GamerSupps” answers online include precise stake sizes and founder names. I couldn’t trace any of those to the company or to the people involved, so this page sticks to what someone on the record has actually said.
Who owns GamerSupps in 2026: the owners on record
Here’s the GamerSupps owners list, limited to people who have said so publicly or been named by the company.
| Owner | Role | Since | What backs it up |
|---|---|---|---|
| Jschlatt (Jonathan Schlatt) | Owner, stake undisclosed | May 2022 | His own post that month; Tubefilter (April 2025) says he holds at least part ownership |
| Sinder (VTuber) | Partial owner | January 2025 | Her post on X, January 16, 2025 |
| SMii7Y (Jaren Smith) | Investor and equity partner | April 2025 | His post on X (April 13, 2025) and the company’s press release (April 18, 2025) |
| Silvervale (VTuber) | Partial owner | April 2026 | Her post on X, April 19, 2026 |
Stake sizes, prices and voting rights are undisclosed for every name above. Tubefilter reported in April 2025 that other creators also hold ownership, investment or operating roles, but the company hasn’t named them.
Is GamerSupps owned by Schlatt?
Partly at least, but nobody has published the numbers. Tubefilter, which tracks the brand’s sponsorships, reported in April 2025 that Schlatt holds at least part ownership but isn’t an executive. The same report said the company keeps its ownership and executive structure private.
His stake dates to May 2022, when he posted that he was sponsored by and now owned GamerSupps, as Market Realist reported that July. Neither he nor the company said whether that was a full purchase or an investment, or what he paid.
Does Jschlatt still own GamerSupps?
As far as the public record shows, yes. I found no statement from Schlatt or the company saying he has sold out. The brand’s terms of service, last updated May 12, 2026, name the operator as Gamer Supps Inc., apply Delaware law and send court disputes to Austin, Texas.
Does SMii7Y (Smith) own GamerSupps?
Yes, in part. “Smith” in that search refers to Jaren Smith, the YouTuber known as SMii7Y. He posted on April 13, 2025 that he was now a part owner, and Gamer Supps announced him as an investor and equity partner on April 18, 2025.
The company told Tubefilter that SMii7Y’s earlier collab releases had helped drive more than eight figures in sales. That’s the company’s own claim, and it hasn’t published figures to back it up.
Is Sinder still an owner of GamerSupps?
Sinder announced on X on January 16, 2025 that she was officially a partial owner. I couldn’t find any later post from her or the company saying she has left, so the reasonable reading is that she still holds a stake. With a private company, though, an exit wouldn’t have to be announced.
Silvervale followed on April 19, 2026 with her own post saying she’s now a partial owner. Some blogs also list Shylily with a 5% stake, but I found no post from her or the company confirming any ownership.
Who owned GamerSupps before Jschlatt?
This is where the published accounts fall apart. Two versions circulate, and they don’t agree:
- 24/7 Wall St. (December 2023) says the company was founded in 2017 by two unnamed gamers and is based in Brick, New Jersey.
- Several ownership blogs say it was founded in 2015 by three people they name, also in Brick, New Jersey, without citing a source for the names or the year.
GamerSupps’ own site names no founders and gives no founding year. Its terms and privacy policy list only email contacts, no street address. Until a filing or a founder confirms it, treat any founder name you see as unverified.
Why GamerSupps hands out equity to creators
The ownership list looks scattered until you see the pattern: every new owner was already a sponsored partner of the brand. Gamer Supps told Tubefilter it prefers to let creator partners be the brand’s voice rather than use a spokesperson, and its law firm, Newman & Lickstein, described the SMii7Y deal as turning a sponsorship into an equity relationship.
My take: equity keeps the brand’s biggest sellers from drifting to a rival drink, and it gives fans a reason to buy each limited drop. It’s the opposite of how big beverage companies usually work; compare how NescafΓ© goes after younger drinkers with paid campaigns instead of handing out shares. Because the brand sells direct through its own online store, it also fits the direct-to-consumer shift tracked in our mobile ecommerce statistics.
FAQ
What is GamerSupps’ net worth?
No one outside the company knows. Gamer Supps Inc. is private and doesn’t publish revenue, profit or a valuation. The only sales figure on record is the company’s own claim that SMii7Y’s collabs drove more than eight figures in sales. Net worth numbers on blogs are guesses.
Was GamerSupps ever sued?
Not that any report shows. In 2021, former ambassador IceRocker alleged on Twitter (now X) that the company used her marketing ideas without paying her, and other creators raised similar complaints. Market Realist reported in July 2022 that no lawsuit came of it.
Does TheRussianBadger own GamerSupps?
There’s no public sign of it. I found no announcement from TheRussianBadger or Gamer Supps saying he holds a stake. Creators who have announced ownership have done so loudly on X, so a stake without any announcement would be unusual, though not impossible for a private company.