Apple’s core values are Accessibility, Education, Environment, Inclusion & Diversity, Privacy, Racial Equity and Justice, and Supply Chain Innovation, as listed on Apple’s investor relations page.
- Apple lists seven core values, separate from its four Business Conduct principles (Honesty, Respect, Confidentiality, Compliance)
- Racial Equity and Justice is the newest addition, launched in June 2020 with a $100 million initial commitment
- Environment ties to Apple 2030, a 75% emissions-cut target from a 2015 baseline
- Apple reported 99% employee completion of Business Conduct training in 2024
- The framework has changed names before: Supply Chain Innovation was previously called Supplier Responsibility
Apple Core Values Snapshot
- Company: Apple Inc.
- Framework source: investor.apple.com/our_values
- Number of Apple core values: 7
- Related framework: 4 Business Conduct principles (separate list)
- Newest value: Racial Equity and Justice, added June 11, 2020
- Headline environmental target: carbon neutral by 2030, 75% emissions cut from 2015 baseline
The 7 Apple Core Values, With Full Breakdown
Accessibility
Apple designs accessibility into products from the start. Built-in tools include VoiceOver, Magnifier, Live Captions, Voice Control, Eye Tracking, AssistiveTouch, Personal Voice, Assistive Access, and Accessibility Reader. Apple’s 2026 updates add automatically generated subtitles for previously uncaptioned videos and eye-based control of compatible power wheelchairs through Apple Vision Pro.
Education
Apple says its education partners reach learners in more than 100 countries and regions, covering teacher training, coding and app-development education, creative learning, mentorship, and technology access for underserved communities.
Environment
Apple 2030 targets carbon neutrality across Apple’s full footprint: a 75% emissions cut from a 2015 baseline, with the remaining 25% addressed through carbon-removal and credit programs. Apple reported in April 2025 that it had surpassed a 60% reduction in global greenhouse-gas emissions versus 2015, avoiding an estimated 41 million metric tons of emissions in 2024, with 17.8 gigawatts of renewable electricity capacity online across its supply chain.
Inclusion & Diversity
Apple describes this value as bringing people with different backgrounds into a culture built on dignity, respect, and opportunity, covering workplace culture, pay equity, recruitment, and career advancement. Apple employees can join Diversity Network Associations, employee-led groups active at the company for more than 35 years.
Privacy
Apple calls privacy a fundamental human right, built around minimizing data collection, giving users control over their information, and processing data on-device where possible. Privacy touches iPhone and iPad, Mac, Safari, App Store policy, health and location data, advertising, cloud services, and Apple’s AI features. Apple’s February 2026 Business Conduct Policy requires employees to complete privacy training separate from annual Business Conduct training.
Racial Equity and Justice
Tim Cook announced this value on June 11, 2020, with a $100 million initial commitment, as reported by TechCrunch, led by Apple VP Lisa Jackson, focused on education, economic equality, and criminal justice reform for communities of color. Apple later expanded the initiative with additional project funding, including a $25 million donation to the Propel Center and a new Apple Developer Academy in Detroit.
Supply Chain Innovation
This value covers the people, workplaces, and material sourcing behind Apple’s manufacturing: supplier codes, standards, and due-diligence processes, including third-party audits of smelters, refiners, and recyclers. Apple’s investor page uses the label Supply Chain Innovation, though its February 2026 Business Conduct Policy and some compliance pages still use the older term “supplier responsibility” for the same category.
How Apple’s Values Framework Took Shape
Apple’s values framework predates 2020 with Accessibility, Education, Environment, Inclusion and Diversity, Privacy, and Supplier Responsibility as the original categories. Tim Cook added Racial Equity and Justice on June 11, 2020, following nationwide protests after George Floyd’s killing. The supply-chain category was later relabeled Supply Chain Innovation on Apple’s central investor page, while older Apple pages and its Business Conduct Policy still carry the earlier “Supplier Responsibility” wording for the same value.
Apple Core Values vs. Business Conduct Principles
Apple’s seven core values are often confused with its four Business Conduct principles, which sit in a separate framework. The Business Conduct principles, Honesty, Respect, Confidentiality, and Compliance, describe how Apple expects employees to conduct business, while the Apple core values describe the company’s broader priorities toward products, people, and the planet.
| Apple Core Values | Business Conduct Principles |
| Accessibility | Honesty |
| Education | Respect |
| Environment | Confidentiality |
| Inclusion & Diversity | Compliance |
| Privacy | , |
| Racial Equity and Justice | , |
| Supply Chain Innovation | , |
What’s Changing in Apple’s Values Framework for 2026
Apple’s February 2026 Business Conduct Policy adds a standalone privacy training requirement on top of annual Business Conduct training, tying Privacy more directly to internal compliance. On training overall, Apple reports 99% employee completion of annual Business Conduct training in 2024, with employees together completing more than 692,173 individual courses on Apple’s policies that year.
Accessibility saw the most visible 2026 product changes: automatically generated subtitles for previously uncaptioned videos and eye-based wheelchair control through Apple Vision Pro. Apple’s Chief Compliance Officer continues to report to the Audit and Finance Committee of the company’s Board of Directors, keeping the values framework tied to formal governance rather than a standalone statement.
How Apple’s Core Values Compare to Other Tech Companies
Apple remains one of the Big Tech players anchoring the Silicon Valley startup ecosystem, and its seven-value framework compares differently to how peer companies frame their own priorities. Microsoft’s corporate values page lists three principles: Respect, Integrity, and Accountability, a shorter and more employee-conduct-focused list than Apple’s seven-value framework.
Meta operates on six values, Move Fast, Focus on Long-Term Impact, Build Awesome Things, Live in the Future, Be Direct and Respect Your Colleagues, and Meta, Metamates, Me, which Mark Zuckerberg introduced in February 2022, according to Fortune, and which center on execution speed rather than the external commitments (environment, accessibility, racial equity) that make up several of Apple’s core values.
FAQ
What are Apple’s 7 core values?
Apple’s core values are Accessibility, Education, Environment, Inclusion & Diversity, Privacy, Racial Equity and Justice, and Supply Chain Innovation, listed on Apple’s investor relations page.
When did Apple add Racial Equity and Justice to its values?
Tim Cook announced it on June 11, 2020, with a $100 million initial commitment, making it the newest of Apple’s core values.
What are Apple’s four Business Conduct principles?
Honesty, Respect, Confidentiality, and Compliance. They guide employee conduct and sit in a separate framework from Apple’s seven core values.
Is innovation one of Apple’s core values?
Not as a standalone item. Innovation appears within Supply Chain Innovation, one of Apple’s seven current core values, rather than as its own category.
Why do some sites list only 6 Apple core values?
Older pages predate June 2020, when Apple added Racial Equity and Justice, or still use “Supplier Responsibility” instead of the current label, Supply Chain Innovation.