The Lifetime mission statement is short: to provide entertaining, educational, friendly and inviting experiences of uncompromising quality that empower everyone to live a healthy and happy life. It is the guiding line behind the company’s 180-plus athletic clubs across North America.
| Field | Detail |
| Company Name | Life Time, Inc. (Life Time Group Holdings), commonly written and searched as “Lifetime” |
| Founded | 1992 |
| Headquarters | Chanhassen, Minnesota |
| Founders | Bahram Akradi |
| Industry | Health, fitness and wellness, athletic country clubs |
| Business Model | Membership dues plus in-center spending across clubs, a digital app, and branded events |
| Key Products/Services | Athletic country clubs, the Life Time app, LTH supplements, athletic events |
| Estimated Revenue | About 3.0 billion dollars for fiscal year 2025 |
| Funding Stage / Market Cap | Public company, NYSE ticker LTH, market cap in the high single-digit billions as of 2026 |
| CEO / Current Leadership | Bahram Akradi, Founder, Chairman and CEO |
Source: Life Time Investor Relations Company Profile; SEC filings.
What Is the Lifetime Mission Statement, Word for Word?
Life Time’s own company profile puts it plainly. The mission is to provide entertaining, educational, friendly and inviting experiences of uncompromising quality that empower everyone to live a healthy and happy life.
That is the current wording of the Lifetime mission statement. One detail worth flagging directly: the brand officially styles its name as two words, Life Time, even though it is searched and written as one word, Lifetime, almost everywhere else. Both refer to the same company, so this article uses them interchangeably.
The statement breaks into a few working parts, each doing a different job. “Entertaining and educational” is about the actual experience inside a club. “Friendly and inviting” is about tone and culture. “Uncompromising quality” and “empower everyone” pair a quality promise with an outcome promise.
What Does “Entertaining and Educational” Mean in the Mission Statement?
This shows up as group fitness classes that combine coaching with instruction, plus nutrition counseling and personal training built around technique, not just supervised reps. It also connects to Experience Life, the company’s health and wellness publication running since 2001.
What Does “Friendly and Inviting” Mean in the Mission Statement?
This is the culture half of the statement. Life Time trains staff around hospitality and member service, and its clubs are generally built as resort-style facilities rather than bare-bones gyms. Whether that lands for every visitor is subjective, but it is clearly the intent behind this part of the wording.
Has the Lifetime Mission Statement Changed Over Time?
Yes, and it is a detail most coverage of this topic misses. A 2011 shareholder letter used a longer version: “an entertaining, educational, friendly and inviting, functional and innovative experience of uncompromising quality that meets the health and fitness needs of the entire family”.
That older version centered on families specifically. The current, shorter version drops “functional and innovative” and the family-specific framing in favor of “everyone,” a modest wording change that meaningfully widens who the statement is written for.
What Is Life Time’s Vision Statement?
The line most often cited as Life Time’s vision statement reads: the company aims to help organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals.
That phrase traces back to a shareholder letter rather than a page currently labeled “vision statement” on Life Time’s own site. It is frequently presented online, alongside the Lifetime mission statement, as an official standing vision without that context attached.
How Is the Vision Statement Different From the Mission Statement?
The mission statement describes the day-to-day member experience inside a club. The vision statement is broader and forward-looking, framed around outcomes for organizations and communities rather than individual members. One describes how the company shows up now, the other what it is working toward.
What Does “Total Health Objectives” Cover in the Vision Statement?
The phrase is not limited to physical fitness. Company materials tie it to a wider “healthy way of life” concept that includes healthy aging and general wellness, a broader frame than a typical gym’s language.
What Are Life Time’s Core Values?
Four values show up consistently in business-analysis coverage of the company alongside the Lifetime mission statement: Innovativeness, Commitment to People, Transparency and Honesty, and Sustainability. These are not currently listed as a standalone, labeled “core values” page on Life Time’s own corporate site, so treat them as widely reported rather than a live official document.
Innovativeness
This shows up in facility and equipment investment, plus newer additions like an AI-assisted health companion built into the Life Time app.
Commitment to People
This covers members, through personal training and long-term coaching relationships, and staff. Life Time has been recognized as a Great Place to Work, an external signal behind the claim rather than self-description alone.
Transparency and Honesty
As a public company on the New York Stock Exchange, Life Time files quarterly and annual results with the SEC, which puts real numbers behind this value rather than leaving it as a general claim.
Sustainability
Life Time has referenced reducing single-use plastics as part of its broader operations, though current figures are not detailed in its general profile materials, so this reads as a stated direction rather than an independently audited outcome.
Who Runs Life Time, and What Company Facts Give the Mission Context?
Bahram Akradi founded Life Time in 1992 and remains its Founder, Chairman and CEO. The company is headquartered in Chanhassen, Minnesota, and has been listed on the New York Stock Exchange under the ticker LTH since its 2021 IPO, as reported by Bloomberg.
For fiscal year 2025, Life Time reported revenue of roughly 3.0 billion dollars and net income of about 374 million dollars, according to CNBC. The company employs around 43,000 people and operates more than 180 athletic country clubs across the United States and Canada.
Market capitalization moves daily with the stock price, so treat any single figure as a snapshot. Through 2026, Life Time’s market cap has generally sat in the high single-digit billions. None of these figures appear inside the Lifetime mission statement itself, but they show the scale behind who is delivering on it.
How Do the Mission, Vision, and Core Values Fit Together?
They operate at different altitudes, with the Lifetime mission statement closest to daily experience and the vision statement furthest out. This table lays out how the three levels differ by time frame, focus, and audience.
| Statement | Time Frame | Main Focus | Audience |
| Mission Statement | Present, day-to-day | Member experience and quality | Members, in every club |
| Vision Statement | Forward-looking | Broader health outcomes | Individuals, organizations, communities |
| Core Values | Ongoing behavior | How the mission gets delivered | Members and employees |
Source: Life Time’s mission and vision statements, as published in its investor materials.
The mission statement sets the standard for a single visit. The vision statement explains why the company frames itself as bigger than a chain of gyms. The values are the connective tissue, at least on paper, between the two, and this layered structure mirrors how Life Time’s own materials separate mission language from its broader “healthy way of life” framing.
How Does Life Time Put Its Mission Statement Into Practice?
This section moves from stated language to observable programs, since the Lifetime mission statement only means something if it shows up beyond a company profile page.
Community and Family Programs
Life Time’s own materials describe serving people from 90 days old to 90-plus years, a fairly literal reading of “meets the needs of the entire family,” even under the newer wording. Youth swim programs and group classes across age ranges fit that stated range.
Sustainability Initiatives
The company has pointed to reducing single-use plastics as part of its operations. These are described in general terms rather than broken out with detailed current metrics, so it is a stated direction tied loosely to the Lifetime mission statement rather than a fully quantified program.
Facilities and Equipment Investment
Newer and renovated clubs have leaned into resort-style design, expanded spa and cafe offerings, and updated fitness equipment. This lines up with the “uncompromising quality” language in the Lifetime mission statement, though quality is a judgment call that lands differently person to person.
Conclusion
The Lifetime mission statement, in its current form, centers on entertaining, educational, friendly experiences of uncompromising quality that empower everyone toward a healthy, happy life. The vision and values extend that idea, though only the mission itself is clearly published as an official statement today.
Frequently Asked Questions
What is Life Time’s mission statement in one sentence?
To provide entertaining, educational, friendly and inviting experiences of uncompromising quality that empower everyone to live a healthy and happy life, per the company’s current investor and press materials.
Is Life Time’s vision statement the same as its mission statement?
No. The mission statement describes daily member experience. The commonly cited vision statement, about helping organizations, communities and individuals reach their health and fitness goals, traces back to older shareholder communications instead.
What are Life Time’s four core values?
Innovativeness, Commitment to People, Transparency and Honesty, and Sustainability are the four values most consistently reported alongside the Lifetime mission statement, though they are not listed as a labeled set on Life Time’s own current site.
Who is the CEO of Life Time?
Bahram Akradi, who founded the company in 1992, is its Founder, Chairman and CEO as of its most recent public filings.
Is Life Time a public or private company?
Life Time is a public company. It trades on the New York Stock Exchange under the ticker symbol LTH, following its 2021 IPO.