Automattic funding rounds & valuation history
Automattic’s funding since 2014: the Series C at $1.16B post-money, Salesforce Ventures’ $300M Series D at $3B, a $288M round in 2021 and a $250M buyback at $7.5B. Each row gives the amount, investors, valuation and its source. Most figures come from posts by CEO Matt Mullenweg.
Round history
Newest first. Dashed badges and striped rows are not closed transactions. “—” means the source does not disclose the figure or it cannot be computed on the same basis; see the note in each row.
| Date | Status | Round | Amount | Lead / buyer | Valuation | Val. ÷ run-rate | Source |
|---|---|---|---|---|---|---|---|
Tender |
Share buyback ($250M)Closed the week before 16 Aug 2021. Company buyback of existing shares, not a primary round; no step-up. |
$250MMainly current and former employees |
Automattic (buyer) |
$7.5BBuyback price valuation stated by Automattic’s CEO; pre- or post-money not stated |
—Not disclosedTender price, not a new round; no multiple |
||
Closed round |
Primary round (common stock)Closed in February 2021 but not announced until 16 Aug 2021. Common stock, with a voting proxy to Mullenweg. |
$288M |
New investors BlackRock, Wellington, Schonfeld, Alta ParkAlso: ICONIQ, Aglaé (Bernard Arnault), existing |
—Not disclosedValuation not disclosed for this round |
—Not disclosedNo run-rate stated in the announcement |
||
Closed round |
Series DLast primary round with a stated valuation. “three times” the 2014 post-round valuation (Mullenweg). |
$300M |
Salesforce Ventures (entire round) |
$3B“post-round valuation of $3 billion” (Automattic CEO)2.59× vs prior closed |
—Not disclosedNo run-rate stated in the announcement |
||
Closed round |
Series CFirst investment in the company since 2008 (Mullenweg). Earliest round in this tracker. |
$160MAll primary; a second close was pending |
Insight Venture PartnersAlso: Chris Sacca, Endurance, True Ventures; Tiger and ICONIQ (existing) |
$1.16BPost-money, per Re/code (linked by Mullenweg) |
—Not disclosedNo run-rate stated in the announcement |
Valuation at each closed round
Closed primary rounds with a stated valuation, both post-money. The 2021 round did not disclose one; the $7.5B buyback is in the table, not the chart.
Sources: Matt Mullenweg (Automattic CEO); TechCrunch. US$ billions, linear scale.
Timeline
Each round and the buyback, oldest first.
- 5 May 2014 · Closed
Series C: $160M led by Insight at $1.16B post-money.
- 19 Sep 2019 · Closed
Series D: $300M, all from Salesforce Ventures, at $3B post-round.
- Feb 2021 · Closed
$288M primary round from BlackRock, Wellington, Schonfeld and Alta Park. Valuation not disclosed.
- Aug 2021 · Tender
$250M share buyback, mainly from employees, at $7.5B.
Cite this dataset
Free to quote with a link back. Copy this citation:
Automattic Funding Rounds & Valuation History. Private Valuation & Funding Round Tracker, GrowthNavigateFunding.net, updated 13 Nov 2026. https://growthnavigatefunding.net/funding/automattic/
Download the data
The same 4 rows as the table: numeric US$ columns, empty cells where a figure is not disclosed, and a source URL for every row.
- File
automattic-rounds.csv(UTF-8, comma-separated)- Stable URL
https://growthnavigatefunding.net/wp-content/uploads/2026/11/automattic-rounds.csv- Columns
id,date,date_precision,status,transaction_type,round,amount_usd_low,amount_usd_high,lead_or_buyer,co_leads,valuation_usd_low,valuation_usd_high,valuation_basis,valuation_to_run_rate_multiple,multiple_bound,multiple_basis,step_up_vs_prior_closed,price_per_share_usd_low,price_per_share_usd_high,shares,source,source_url,other_source_urls,notes,last_updated- Updated
- (IST)
Methodology & status definitions
How each row is labelled and calculated.
Closed round
A primary round announced by Automattic or its CEO.
Tender
A purchase of existing shares, here a buyback by Automattic itself. It sets a valuation but raises no new money. No step-up or multiple.
Valuation ÷ run-rate
Post-money valuation ÷ the run-rate the company stated at that round (GNF calc.). Automattic has not stated a run-rate, so no multiple is shown.
What is not a separate row
Rounds before 2014 and the 2013 secondary sale to Tiger and ICONIQ. Automattic’s quarterly internal share buybacks. Fund marks of Automattic shares, and acquisitions such as Tumblr.
Updates & corrections
This page stays at one address and is updated in place; the “Last updated” date above drives the citation and the dataset metadata. Corrections: hello@growthnavigatefunding.net. Informational only; not investment advice.
Changelog
- : Dataset first compiled: Series C, Series D, the 2021 round and the 2021 buyback, checked against the linked sources.