Authentic Brands Group funding rounds & valuation history
Authentic Brands Group (ABG), the New York brand-management company behind Reebok, Champion, Brooks Brothers and Sports Illustrated. Its funding is private-equity investment and stake sales rather than venture rounds. Funding from the General Atlantic strategic investment (Oct 2017) to the General Atlantic primary follow-on investment (Jun 2023) plus later status rows, sourced to CNBC, FashionUnited (citing Bloomberg), Authentic Brands Group and General Atlantic.
Round history
Newest first. Dashed badges and striped rows are not closed transactions. “—” means the source does not disclose the figure or it cannot be computed on the same basis; see the note in each row.
| Date | Status | Round | Amount | Lead / buyer | Valuation | Val. ÷ run-rate | Source |
|---|---|---|---|---|---|---|---|
IPO talk |
IPO targeted for early 2027CEO Matt Maddox told Bloomberg (via FashionUnited) ABG is ready for a listing; founder Jamie Salter told CNBC in May 2026 he expected an IPO within 12 months. No public filing as of 13 Nov 2026. |
—Not disclosed |
—Not disclosed |
Not disclosedNo filing or price |
—Not disclosedTalks-stage or discussed figure; no multiple |
||
Closed round |
General Atlantic primary follow-on investmentPrimary (new money) investment. General Atlantic’s total invested capital reached nearly $2B. |
$500M |
General Atlantic |
Not disclosedABG did not state a valuation |
—Not disclosedNo run-rate stated in the announcement |
||
Tender |
Stake sale to CVC and HPSSecondary purchase from existing shareholders, not new money for ABG. Amount not disclosed. |
—Not disclosed |
—Not disclosed |
$12.7BEnterprise value stated by ABG (“values the company at $12.7 billion in enterprise value”); includes debt, not an equity post-money |
—Not disclosedTender price, not a new round; no multiple |
||
Closed round |
BlackRock LTPC investment (~30%)Made BlackRock’s LTPC ABG’s largest investor; whether the $875M was all new money was not stated. |
$875M |
BlackRock Long Term Private Capital |
$4B–$4.5B (incl. debt)Range given by CEO Jamie Salter to CNBC, including debt (enterprise value) |
—Not disclosedNo run-rate stated in the announcement |
||
Closed round |
General Atlantic strategic investmentAmount not disclosed. Leonard Green & Partners and Lion Capital were existing investors. |
—Not disclosed |
General Atlantic |
Not disclosedTerms not disclosed |
—Not disclosedNo run-rate stated in the announcement |
Amount raised in each closed round
Amounts invested in closed private-equity investments with a disclosed amount. Stake sales between shareholders and IPO talk are not plotted.
Sources: CNBC, FashionUnited (citing Bloomberg), Authentic Brands Group, General Atlantic. US$ billions, linear scale.
Timeline
Each round and share sale, oldest first.
- 30 Oct 2017 · Closed
General Atlantic strategic investment: amount not disclosed led by General Atlantic.
- 11 Aug 2019 · Closed
BlackRock LTPC investment (~30%): $875M at $4B–$4.5B (incl. debt) led by BlackRock Long Term Private Capital.
- 22 Nov 2021 · Tender
Stake sale to CVC and HPS: amount not disclosed at $12.7B.
- 29 Jun 2023 · Closed
General Atlantic primary follow-on investment: $500M led by General Atlantic.
- Sep 2026 · IPO talk
IPO targeted for early 2027: amount not disclosed.
Cite this dataset
Free to quote with a link back. Copy this citation:
Authentic Brands Group Funding Rounds & Valuation History. Private Valuation & Funding Round Tracker, GrowthNavigateFunding.net, updated 13 Nov 2026. https://growthnavigatefunding.net/funding/authentic-brands-group/
Download the data
The same 5 rows as the table: numeric US$ columns, empty cells where a figure is not disclosed, and a source URL for every row.
- File
authentic-brands-group-rounds.csv(UTF-8, comma-separated)- Stable URL
https://growthnavigatefunding.net/wp-content/uploads/2026/11/authentic-brands-group-rounds.csv- Columns
id,date,date_precision,status,transaction_type,round,amount_usd_low,amount_usd_high,lead_or_buyer,co_leads,valuation_usd_low,valuation_usd_high,valuation_basis,valuation_to_run_rate_multiple,multiple_bound,multiple_basis,step_up_vs_prior_closed,price_per_share_usd_low,price_per_share_usd_high,shares,source,source_url,other_source_urls,notes,last_updated- Updated
- (IST)
Methodology & status definitions
How each row is labelled and calculated.
Closed round
A primary round announced by the company or confirmed in the press, bringing new money to the company.
Tender
A sale of existing shares (employee tender, secondary or buyback). It brings no new primary capital, so it is Status, not the last-closed valuation; no step-up or multiple.
IPO talk
Reported IPO preparations or talks. Not a filing and not priced.
Valuation ÷ run-rate
Post-money valuation ÷ the run-rate the company stated in that announcement (GNF calc.). Where the run-rate is “crossed” or “over” a figure, the multiple is shown as “under X×”. No row qualifies here unless shown, so no multiple is invented.
What is not a separate row
ABG’s founding capital from Leonard Green (2010, reported by Bloomberg, not readable here); a $20B valuation reported by Bloomberg for the 2023 round (paywalled, not verified); debt financings; brand acquisitions made by ABG (Reebok, Champion, Lee, Guess and others).
Updates & corrections
This page stays at one address and is updated in place; the “Last updated” date above drives the citation and the dataset metadata. Corrections: hello@growthnavigatefunding.net. Informational only; not investment advice.
Changelog
- : Dataset first compiled (batch 4, not yet published).
Sources
- CNBC: Reebok owner Authentic Brands Group could IPO in 12 months, 20 May 2026
- FashionUnited: Authentic Brands targets early 2027 IPO, 16 Sep 2026
- Authentic Brands Group: Authentic Brands Group Announces $500M Primary Follow-on Investment From General Atlantic, 29 Jun 2023
- Authentic Brands Group: CVC Capital Partners VIII and HPS Investment Partners to Acquire Ownership Stakes in ABG, 22 Nov 2021
- CNBC: BlackRock now has the biggest slice of Sports Illustrated owner Authentic Brands, 11 Aug 2019
- Authentic Brands Group: BlackRock LTPC Makes Strategic Investment in ABG, Aug 2019
- General Atlantic: Authentic Brands Group and General Atlantic Announce Strategic Partnership, 30 Oct 2017